Facebook is the fastest growing social media site.  And not only is it growing fast, but it is growing in the demographic that is probably most important to you - 35 and older. 

Facebook will allow you to communicate with your supporters in another way.  This will not replace letters, emails, calls, parties and whatever else you’re already using, but it will be a great enhancement to those.

How is it different?

Facebook has a news feed which allows its users to keep up with the very latest updates from all of their friends and organizations which they are a fan.  When one of your supporters becomes a fan of your organization, all of their friends will receive an update. The average person on facebook has 120 friends.  Those friends in turn may decide they want to know more about your org and/or decide that they are fans as well. 

This is the power of social media- establishing and broadening your network of supporters.

How should you get started?

If you’re not on facebook for yourself as an individual start there.  It is free and it isn’t that complicated.  Go on and try it.  [I’ll wait here]  Give yourself a few days or weeks to get the hang of it.  Search and find some organizations you support.  What does their page look like?  Do they have discussions? events? pictures? videos?

Ok, you’ve looked around, now it is time to establish your fan page.

What you’ll need:

1. your logo or other visual representation
2. mission statement
3. company overview
4. at least one status update
5. a picture or video from a recent event would be great
6. an upcoming event, also great

Grow your list:

1. Start by inviting your friends to become fans.
2. Put the word out on your website, to your email list, in your newsletter, on your email signature
3. After you’ve built up a respectable amount of fans, ask your fans to suggest your organization to their friends.  It is super easy and really works well to increase your network.

As you build this online relationship, you will update your supporters about events coming up, volunteer opportunities, interesting things in the news.

Come friend me on facebook and become a fan of Planned Parenthood of Central North Carolina

Mitchell on facebook

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