Shifting Sands of Social Media

The Onion, the online sattirical site recently reported that ”Internet Archaelogists find ruins of “Friendster” Civilization.

Internet Archaeologists Find Ruins Of ‘Friendster’ Civilization

A great comedy? yes, or is it a great tragedy?  Many of us are now devoting a good deal of time to social networks.  Social networks that have evolved from Friendster.  Can you imagine if you had invested the same amount of time in Friendster that you’ve invested in Facebook?   yikes.

Are we in danger?

Let’s look at the most recent stats for social network sites (according to Social Network Watch)
Comscore ~ 10/09 /Unique Visitors (000)
1. Facebook (97,372)
2. MySpace (64,066)
3. LinkedIn (20,024)
4. Twitter (19,242)
5. Digg.com (14,488)
6. Classmates (13,882)

Facebook is clearly the fastest growing network site, but will it persevere where others failed. 

Here are few things it has going for it that lead me to believe it will: 

1) real users
2) more than 50% active EVERY day
3) less annoying flashes per page than Myspace
4) no autobot messages from Fake people
5) sound advertising system that seems to produce results without overly annoying

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